1

Notes

2. What Is an App?

“The primary thing that Apple did . . .”
Steven An, comment on “Opinion: The Mac App Store and the PC Gamepocalypse,” Gamasutra, January 10, 2011,
http://www.gamasutra.com/view/news/32352/Opinion_The_Mac_App_Store_And_The_PC_Gamepocalypse.php­#comment82275.

3. Pascal Spoken Here

“Applications must be originally written in Objective-C . . .”
From the iPhone OS 4 SDK, section 3.3.1. Long since replaced by more recent versions, but for commentary and citation, see John Gruber, “New iPhone Developer Agreement Bans the Use of Adobe’s Flash-to-iPhone Compiler,” Daring Fireball, April 8, 2010,
http://daringfireball.net/2010/04/iphone_agreement_bans_flash_compiler.

5. The Cigarette of This Century

“At smoking’s peak in 1965, over 40 percent of the U.S. population lit up . . .”
Centers for Disease Control and Prevention (CDC), “Trends in Current Cigarette Smoking among High School Students and Adults, United States, 1965-2011,”
http://www.cdc.gov/tobacco/data_statistics/tables/trends/cig_smoking/.

6. Hyperemployment

“In 1930, the economist John Maynard Keynes famously argued . . .”
John Maynard Keynes, Essays in Persuasion (New York: W. W. Norton, 1963), 358-73.

8. Can We Have Your Attention, Please?

“Godville ‘is a parody on everything from “typical” MMO games with their tedious level ups . . .'”
From the Godville iTunes App Store description,
http://itunes.apple.com/app/id353421868?mt=8.

“They noted in a blog post . . .”
“iRejected! How Apple Took Nine Weeks to Arbitrarily Reject Our App,” Forumwarz (blog), February 1, 2011,
http://blog.forumwarz.com/2011/02/01/irejected-how-apple-took-nine-weeks-to-arbitrarily-reject-our-app/.

“From the ‘App Store Review Guidelines’ at the time of iCapitalism’s failed release . . .”
Jennifer Valentino-Devries, “Apple’s Review Guidelines: ‘We Don’t Need Any More Fart Apps,'” Wall Street Journal, September 9, 2010,
http://blogs.wsj.com/digits/2010/09/09/apples-review-guidelines-we-dont-need-any-more-fart-apps/.

“But fifty thousand people sent four million Yos . . .”
Jordan Crook, “Yo,” TechCrunch, June 18, 2014,
http://techcrunch.com/2014/06/18/yo-yo/.

“We like to call it context-based messaging . . .”
William Alden and Sydney Ember, “Messaging App Gets People Talking with One Word: Yo,” New York Times, June 18, 2014,
http://dealbook.nytimes.com//2014/06/18/with-single-word-yo-messaging-app-gets-people-talking/.

“. . .more than one hundred million Yos . . .”
Seth Fiegerman, “Yo App Users Have Sent More Than 100 Million Yos,” Mashable, September 5, 2014,
http://mashable.com/2014/09/05/yo-100-million/.

10. Future Ennui

“. . .Apple was worth more than seven hundred billion dollars . . .”
Verne Kopytoff, “Apple: The First $700 Billion Company,” Fortune, February 10, 2015,
http://fortune.com/2015/02/10/apple-the-first-700-billion-company/.

“The wristwatch connoisseur Benjamin Clymer calls it a ‘market leader in a category nobody asked for.'”
Benjamin Clymer, “A Watch Guy’s Thoughts on the Apple Watch after Seeing It in the Metal,” Hodinkee, September 7, 2014,
http://www.hodinkee.com/blog/hodinkee-apple-watch-review.

“Felix Salmon agrees . . .”
Felix Salmon, “Apple Hasn’t Solved the Smart Watch Dilemma,” Medium, September 9, 2014,
https://medium.com/@felixsalmon/apple-hasnt-solved-the-smart-watch-dilemma-5c8b61ca97f0.

“As Dan Frommer recently suggested, the Apple keynote is no less a product . . .”
Dan Frommer, “The Hidden Structure of the Apple Keynote,” Quartz, September 8, 2014,
http://qz.com/261181/the-hidden-structure-of-the-apple-keynote/.

“It’s a far cry from ‘future shock,’ Alvin Toffler’s 1970 term . . .”
Alvin Toffler, Future Shock (New York: Random House, 1970).