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The Prettiest Woman: Who’s Driving Edward Lewis?

The Prettiest Woman
Who’s Driving Edward Lewis?
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Notes

table of contents
  1. Cover
  2. Half Title Page
  3. Series List
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Contents
  8. Like Clockwork: “Bring the Jobs Back to America”
  9. She’s a Pretty Woman
  10. Nostalgia
  11. A Hollywood Genealogy
  12. Cold Calling Is a Mug’s Game
  13. Wall Street
  14. You Are the Suit You Wear
  15. Raymond Williams: A Brief Word
  16. The Patient Is on Life Support but Is Not Yet Dead
  17. The Baseness of/in the Superstructure
  18. Working Women
  19. Late Industrial Capitalism 1: “Making Things in America”
  20. Late Industrial Capitalism 2: Nostalgia and Grievance
  21. On Morality: A Brief Žižekian Word
  22. It’s Big in Japan
  23. The Boro Aesthetic
  24. Bastard 1
  25. A New Economy of the Prostitute and Its Dangers
  26. My Fair Lady, Beverly Hills Style
  27. All a Pretty Prostitute Needs Is Her Own Dr. Henry Higgins
  28. The Upside of Not Knowing Which Fork to Use
  29. Who’s Driving Edward Lewis?
  30. Bastard 2: The Hostility of the Takeover
  31. Oedipal Drama, Pretty Woman Style
  32. Making and Unmaking in the Oedipal Family Drama
  33. To Make Something
  34. Father’s Son, Mother’s Son: The Enduring Phantasmatic Father
  35. The Žižekian Ethics of Mick Jagger
  36. “It Must Be Very Difficult to Let Go of Something So Beautiful”
  37. To Steal, to Make of Steel
  38. Acknowledgments
  39. Series List Continued (2 of 2)
  40. Author Biography

Who’s Driving Edward Lewis?

Edward Lewis, as we know, is out of his depth when it comes to industrial machinery. That much is inarguable. On taking Vivian up to his penthouse suite at their first meeting, he fumbles with the plastic card that will allow them entry. “I miss keys,” Edward laments. As we know, he is even worse with high-end, expensive machinery. Of the vehicular variety. No surprise, because, as Edward acknowledges, “My first car was a limousine.” The Lotus, Vivian tells an uncomprehending Edward, corners “like it’s on rails.”

Cornering like a Formula One driver is what girls from Georgia learn by regularly reading Road and Track magazine. Dumbfounded not only at her skill as a driver but by her knowledge of cars, Edward asks: “How do you know so much about cars?” “How do you know so little?” she shoots back, throwing Edward for more than a second.

Indeed, how does he know so little? Postindustrialist that he is—well, quite easily, actually. After all, one of the distinguishing features of the postmodern economy is that it moved from industrialization (mechanization) to technologization, from the assembly line to the mainframe computer to, in our moment, that all-purpose device, the cell phone (or, as a generation born with no use for the landline telephone would abbreviate—truncate—it, simply, the phone).

Having just been dumped by his latest girlfriend, who complains that she speaks to Edward’s secretary Susan more than she does to him (it’s a common Edward failing, as a former girlfriend attests) and finding himself in need of an escort for the week, Edward hires Vivian. Her rate, Edward finds out to his surprise, is $100 an hour. In response to Edward’s astonishment, Vivian retorts: “I never joke about money.” Edward, now back on more familiar turf, offers a quick and honest reply: “Neither do I.”

Indeed, who, in the contemporary economy can afford to “joke about money?” Money is what gets you to the penthouse. Money is what can get you off the street—if you want, that is.

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Bastard 2: The Hostility of the Takeover
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Excerpts from “Street Life,” words and music by Will Jennings and Joe Sample, copyright 1979 Irving Music, Inc. and BMG Rights Management (UK) Ltd.; all rights for BMG Rights Management (UK) Ltd. administered by BMG Rights Management (US) LLC.; all rights reserved; used by permission; reprinted by permission of Hal Leonard LLC.

The Prettiest Woman: Nostalgia for Late Industrial Capitalism by Grant Farred is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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