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The Prettiest Woman: Late Industrial Capitalism 1: “Making Things in America”

The Prettiest Woman
Late Industrial Capitalism 1: “Making Things in America”
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Notes

table of contents
  1. Cover
  2. Half Title Page
  3. Series List
  4. Title Page
  5. Copyright Page
  6. Dedication
  7. Contents
  8. Like Clockwork: “Bring the Jobs Back to America”
  9. She’s a Pretty Woman
  10. Nostalgia
  11. A Hollywood Genealogy
  12. Cold Calling Is a Mug’s Game
  13. Wall Street
  14. You Are the Suit You Wear
  15. Raymond Williams: A Brief Word
  16. The Patient Is on Life Support but Is Not Yet Dead
  17. The Baseness of/in the Superstructure
  18. Working Women
  19. Late Industrial Capitalism 1: “Making Things in America”
  20. Late Industrial Capitalism 2: Nostalgia and Grievance
  21. On Morality: A Brief Žižekian Word
  22. It’s Big in Japan
  23. The Boro Aesthetic
  24. Bastard 1
  25. A New Economy of the Prostitute and Its Dangers
  26. My Fair Lady, Beverly Hills Style
  27. All a Pretty Prostitute Needs Is Her Own Dr. Henry Higgins
  28. The Upside of Not Knowing Which Fork to Use
  29. Who’s Driving Edward Lewis?
  30. Bastard 2: The Hostility of the Takeover
  31. Oedipal Drama, Pretty Woman Style
  32. Making and Unmaking in the Oedipal Family Drama
  33. To Make Something
  34. Father’s Son, Mother’s Son: The Enduring Phantasmatic Father
  35. The Žižekian Ethics of Mick Jagger
  36. “It Must Be Very Difficult to Let Go of Something So Beautiful”
  37. To Steal, to Make of Steel
  38. Acknowledgments
  39. Series List Continued (2 of 2)
  40. Author Biography

Late Industrial Capitalism 1: “Making Things in America”

To propose that there is such a phenomenon as late industrial capitalism is, of course, to break with the conventional chronology of capitalist development. Schematically rendered: feudalism ↔ industrialism (the first stage in the invention of machinery that reorganizes human labor, and, indeed, human life, completely disrupting life as previously lived) ↔ increased mechanization, greater efficiency (Taylorism, the assembly line, increased mass production; post–World War II, the creation of mass consumerism) ↔ postindustrial capitalism / late capitalism (the decline of manufacturing, replaced by a service economy and the rise of finance capital). One of the defining features of late capitalism, as Fredric Jameson has long since instructed us,1 is that it makes of everything a commodity—not only material resources but everything, including, saliently, the aesthetic: art, culture, the media, advertising, and so on—to say nothing of the ways in which postmodern capitalism technologically dominates our age.2 The shocking effect of late capitalism, as elucidated by Jameson in his critique of Ernst Mandel’s Late Capitalism, is that it is showing itself to be the “purest form of capital yet to have emerged, a prodigious expansion of capital into hitherto uncommodified areas.”3

So pure a form of capital will brook no residualism. Those economic modes that are incompatible with late industrial capitalism will no longer, Jameson writes, be allowed to endure: “This purer capitalism of our own time thus eliminates the enclaves of precapitalist organization it had hitherto tolerated and exploited in a tributary way.”4 If the logic of Mandel’s chronology of capitalism is the dialectic, and as such can “tolerate” the residual (the dominant mode of capital production can abide—accommodate and coexist with—older modes of production, as long as that mode does not threaten it as an economic practice), then the logic of late capitalism is more consistent with the spirit at of Thomas Hobbes’s Leviathan—all residuals will be eliminated in a fashion that will surely be “nasty and brutish.” In place of the dialectic comes an absolute rupture: the complete severing of the new, surging, mode of capital from its predecessor, a predecessor made obsolete and redundant by this new insurgent named late capitalism.

Notes

  1. 1. Fredric Jameson, Postmodernism, or, The Cultural Logic of Late Capitalism (Duke University Press, 1999).

  2. 2. Engaging, and in so doing extending Jameson’s argument in Postmodernism, Jeffrey Nealon names our moment, or one that is just past—or passing, even—Post-postmodernism: Or, the Cultural Logic of Just-in-Time Capitalism (Stanford University Press, 2012).

  3. 3. Jameson, Postmodernism, 36.

  4. 4. Jameson, 36.

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Late Industrial Capitalism 2: Nostalgia and Grievance
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Excerpts from “Street Life,” words and music by Will Jennings and Joe Sample, copyright 1979 Irving Music, Inc. and BMG Rights Management (UK) Ltd.; all rights for BMG Rights Management (UK) Ltd. administered by BMG Rights Management (US) LLC.; all rights reserved; used by permission; reprinted by permission of Hal Leonard LLC.

The Prettiest Woman: Nostalgia for Late Industrial Capitalism by Grant Farred is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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