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Contents
Introduction: Persona in Formation
1. Stephen Colbert Reveals His True Self
2. The Cate Blanchett Persona at the Oscars
3. Glamour Photography Democratizes Fame
4. The Total Exposure of Justin Bieber, Miley Cyrus, and Others
5. The T-Shirt Phenomenon in China
7. Listicles and the Play of Klout
8. Seriality and Persona from Spock to Harry Potter